In a recent review of over two dozen less-than-successful Facebook campaigns, I discovered that every single one of them was making the same two mistakes. Yesterday, I explained how excessively broad targeting is killing their ROI. Today, I'll explain why the bigger problem is in the way the … [Read More...]
One of the first things we teach our new ResultFlow users about is audience targeting. Why is this so important that we literally don’t want people to touch the software until it’s done? Audiences are like Keywords The audiences that you target on Facebook are a lot like the keywords you use for search ads. […]
In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together, even when the business is doing extremely well with both SEO and PPC search. In the webinar video above, I show a real […]
In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together, even when the business is doing extremely well with both SEO and PPC search. In tomorrow’s webinar, I’ll show you some more real […]
Facebook is shutting down Partner Category targeting for all advertisers as of October 1, but you don’t have to lose the value they provide, as long as you take action before August 15. Creating new campaigns with a specific focus and purpose will allow you to “mine” Facebook’s audience data and keep targeting Partner Category users beyond October 1. Here’s how.
I’ve been teaching people how to get links without “link building” since 2009, and the latest version of the Link Liberation will begin next week. Watch this video for a complete walkthrough of the Link Liberation strategy, and to hear about the special pre-launch offer. Launch pricing is available until Wednesday, May 30 – […]