Multivariate test to find the truest results. If you don’t test all possible permutations within an experiment, your results may be invalid. Remember, some creative may only work well when paired with other creative elements or landing pages — or some creative may only work well within certain campaigns. These differences make multivariate testing imperative to any good testing strategy. Flaunting your inventory, listing numbers, product usage or customer base is a great way to cut through the noise and instantly establish credibility.
- One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies.
- keep you up to date and fuel your creative testing fire with 10 testing ideas
- it’s critical to test for yourself to determine what works best for your business.
“Even if a test doesn’t yield a winner, still consider it a win.”