Your content should meet 10 basic points in order to be successful. Your content should be designed for and distributed to the appropriate audiences. Your content should inform, educate, engage, and persuade your audience to believe your point of view. Your content should be shareable on various social media platforms as well as converted in to various file formats for sharing. Your content should tell a story and provide some sort of value to the reader.
- You need to understand why your target customer needs what you have to offer and why they could be reluctant to use your version, or switch to it.
- Developing a fictional avatar, based on acquired data, representing your shopper, can be a useful business strategy.
- Content should include unobtrusive keywords and shareable stuff, like links, videos, how-tos, customized visuals and tweet-worthy snippets.
“Before writing a single word, make sure you know exactly who you’re writing for.”