As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads. SEO has a better return on investment (ROI) as well. “SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate,” according to the same report. Now that you know SEO is the way to go, here are SEO tactics that you need to know.
- Don’t skip some channels because you think they’re unpopular. For example, you might not include Foursquare or Periscope in your current social media strategy, but if you do utilize them, you can reach an audience you wouldn’t be able to otherwise.
- When people are searching for keywords in your niche, they could find your app, and that creates some juicy SEO.
- If your site is especially image-heavy, you need to put the extra work in here. As a result, you’ll get a faster-loading more SEO-friendly site.
“Although latent semantic indexing (LSI) is very powerful, not very many sites are using it. And that’s a shame because LSI can give your site a serious SEO boost.”