An enlightening and thought provoking article that has you rethinking the use of keywords to attract your customers. You will learn how there are different types of searchers and how to target the customers that will benefit the most from what you have to offer. Find out who your audience is and discover their interests so you can fulfill the their needs. Essentials of using keywords and using alternative words can expand visitors to your website.
- While some believe that innovations, like voice search, have made keyword study a bit of an anachronism, one SEO expert says this is not true.
- Browsers input search phrase terminology for a reason, going with a word that suits their interests, geographical locality, or generational leaning.
- It can seem trivial, but understanding that most of your browsers seem to use the word gadget, over widget can impact your choice of content.
“Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers.”