Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,” which compiles revenue data from companies that sell online advertising. Their most recent full-year report, from 2015, shows annual revenues for these companies growing steadily year over year since 2009, with a compound annual growth rate (CAGR) of 17 percent over the past 10 years.
- The steadily growing revenue suggests that more and more companies are entering the online advertising arena — and that they are investing more in it, too
- Our engineers recently built this tool to combine three existing tools that AdHawk account managers use on a regular basis: AdWords’ ad preview tool, AdWords bulk uploader and an A/B test generator.
- Motivation, or user intent to buy, is the most valuable variable. How far down the buying funnel is your audience? At the end of the day, the best ads in the world aren’t very useful to people who are simply looking for more information or are not yet ready to buy.
“The steadily growing revenue suggests that more and more companies are entering the online advertising arena — and that they are investing more in it, too. Greater competition means higher costs for advertisers.”