Search engine optimization (SEO) is instrumental to modern marketing projects. By getting to know your potential customers using SEO, you can better tailor your marketing content to what they’re looking for online. Keywords should define and determine content instead of the other way around. This change in strategy is due to the importance of Google’s algorithms in the ranking of user’s search results. Failing to hone your marketing strategy using SEO research will almost certainly result in the under-performance of your marketing efforts.
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