Search engines, and Google specifically, uses a complex algorithm to decide which websites appear first in search results for specific keywords. Google’s overriding goal is to provide quality information. That is, to provide the user with a good search and hence website experience.
Google shares with webmasters some of the search signals that it uses to rank websites. Among the most common are user engagement signals. Good SEO will therefor improve the users experience on your company website.
Ranking well in Google’s search results ensures your brand is front and center with customers using your keywords to search for information/products. Placing well in Google’s search results ensures a constant stream of web traffic that not only builds a company’s brand but ensures longevity.
- Google’s algorithm is constantly adapting to align with user behavior. Good SEO will ensure your website provides a good user experience.
- Good SEO will help distinguish your brand and website from competitors. Know what your audience is looking for and create that content.
- Long term success comes from ranking high for difficult keywords with high traffic, but also for a breadth of long-tail keywords.
“SEO is more than just looking for high volume keywords and link building.”