There are 3 steps to overcoming site issues that impact your overall performance. Websites have become more and more complex over the years, due to the rapid growth of the internet. Websites have evolved from basic HTML pages into with only a few graphics to very responsive and personalized pages that focus on the experience of the user.
- Site issues are deleterious to site traffic and need to be attended to quickly by identifying issues.
- Address site issues with a prioritizing approach, tackling the most egregious errors first such as visibility or navigation, then move on to content issues.
- Fix errors and set up 301 redirects so you don’t lose hard-won traffic and check content to eliminated duplicate content.
“Even seemingly small issues can drastically impact site performance, hindering visitors’ ability to find the content and information they want.”