Website pop-ups encouraging users to subscribe are annoying. So annoying that Google adapted their algorithm penalizing sites that used pop-ups that substantially reduced user experience, by hiding access to the site’s main content.
So how should a webmaster encourage subscriptions if not with intrusive pup-ups?
Some methods include: write engaging content that users want to read, use content upgrades presented after the basic content, use call to actions that closely align with content, and use responsible tool-bar pop-ups that don’t mask the websites content.
- Website pop-ups begging for subscribers and preventing the user accessing content are annoying.
- Google in its bid to rank user friendly content now penalizes websites with obstructive pop-ups.
- Better ways to encourage subscription to a website include: great quality content, content bonuses, calls to action and unobtrusive interstitials.
“After realizing that intrusive interstitials were, “providing a poorer experience to users than other pages where content is immediately accessible,” they decided that change was needed.”