How do you really know how your site is performing for SEO? That’s a good question and one that relies on which metrics you decide to use and which questions you want answered. Naturally, if the site you are attempting to measure SEO for is not yours than someone else’s criteria is driving the choice of what’s considered important to know. Some site owners are all about the final sale, others want an idea of traffic flow, still others are obsessed with search engine ranking. To make your SEO metric measurement impactful be sure to not try and measure elements over which you have no control.
It’s always a good idea to track traffic generated from search engine sites and for best results to track where they land. Getting these specific metrics helps site owners know which efforts are proving to be the best at luring in leads. SEO ranking in and of itself does not provide a metric that will do much to boost your overall SEO value, even if it sails in at number 1. But, by digging deeper you may be able to track various keyword groupings which, if the grouping does well for a category, can then help you to see where you are doing well. Metrics that tally customer engagement can vary, just as customer’s true engagement varies. One browser may fill out a registration form, while another may investigate a blog excerpt and move on. It’s a good idea to classify these cold leads by viable metrics, such as page landed, time spent, and other variables. When and if a sale results the metric could provide good analytical data.
- Record the number of visitors and any trend in visitors to your site through SEO sources.
- Also track trends in keywords through categories and record their positions over time.
- Customer engagement variables are different for every site, but they’re a valuable thing to measure for SEO purposes.
“There are thousands of different metrics you can try to measure, but only a finite set you can measure.”