Pay per click marketers make mistakes, they may have a basic concept of how to go about creating a viable PPC campaign, at least in broad strokes, but then they flub up by missing a detail. It happens. There are many common PPC mistakes that can be rectified. Moreover, in doing so one can expect to amp up the site’s conversion rate significantly.
For example, when remarketing a brand ad, it’s easy to make the niche market your aiming for way to wide. Don’t, for example, try to remarket for a slew of visitors who stopped by over a period of two days. Instead focus on those visitors who showed special interest in a product or service that you wish to particularly highlight. Another common area where details get lost in is when campaigns get analyzed in segments, rather than as a whole. What happens is everyone is focused on their part and no one is minding the overall view. Revamping and keeping abreast of exclusion lists strategies is another specific area in which PPC marketers often fall short.
- Late conversions are still valuable, even if they take weeks, so you shouldn’t discount a campaign that doesn’t do well right away.
- Always keep an eye on the bigger picture when it comes to campaigns with cross-channel opportunities.
- Segmenting your lists when designing your campaigns gives you the opportunity to tailor your message to your audience.
“With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.”