Having a comprehensive and effective content marketing strategy is critical to the growth of any business in the new digital age. Providing the right content to the right people, and positioning it properly, can be the difference between a growing and declining business. By considering the needs and wants of prospective customers, and catering to these values when creating content, businesses can have more success in striking a chord with their online outreach and brand awareness building.
- When coming up with creative content marketing concepts, avoid reining in your imagination, as it’s better to think bold and let the idea grow before quashing it.
- You’ll want a great reader hook, such as a celebrity, or sporting event, or a holiday, or the release of a new movie or bestseller.
- You will need to answer the question, from,the point of view of the audience, why do I care about this?
“Work in whichever way delivers the best ideas for you as an individual or as a team and ensure you’re armed with at least half a dozen, ideally 10 or so, near-finished ideas before trying to refine that into one great concept for your next content campaign.”