Google as many are aware is constantly updating and changing their search algorithms. Though good for some there are just as many that may be caught up in chasing the newest search parameters and being in sync sort of with Google that focus is lost on what one may really wish to accomplish. Losing track of the focus of a business can lead to a disaster for many. Here within there are some tips and advice on how to focus and adapt but not waste time chasing the ever changing algorithms.
- It’s not uncommon to read rumors on social media about a Google update or other unexpected movement in a query that you look at regularly.
- Your knee-jerk reaction is to start looking at rankings and using your tools to run ranking reports but this might make things even worse.
- Instead, consider this information to be a data pool and add it to all of the other info that you’ve gathered to help you make decisions.
“To put it simply, you’re acting as a competitor who’s constantly adding whatever features the market leader adds, right after they do. At best you’ll always be a step or two behind, except in this case your competitor is Google and they’ve got thousands of engineers working on the steps you’re chasing.”