Good content can positively influence a site’s pay per click campaign, and likewise paying to promote the site can lead to more exposure to that quality content. By using PPC ads, you essentially double the listings on a search page and increase the likelihood of someone clicking to the site. Because people are more likely to remember the ads, it increases your brand exposure. Be sure to have a well-designed site for people to click to from the ads so they are more likely to make a purchase. Pay attention to keywords to help understand what is sending traffic to your site and use it to your advantage in your content. Understand that people tend to click top results and paid advertisements when using mobile devices.
- PPC campaigns typically rely on click through rates and quality scores.
- Great content, like a solid landing page and using content insights from key word information can bolster PPC campaigns.
- Utilize PPC adds to quick accumulate traffic and gain your followers support.
“Not only do I believe that quality content can benefit paid media, but I also think that paid promotion is a great way to drive exposure to your content.”