All PPC professionals are always on the lookout for new and useful tips and tricks they can utilize in order to boost performance or efficiency. One key tool for PPC that can be readily utilized is the custom countdown for ads, which features a timer counting down until a specific deadline. Also useful are audiences not only for remarketing but for in-market as well. AdWords also now has a tool that allows brands to branch out to like audiences through the use of CRM data. PPC professionals can also take advantage of tools to help manage keyword issues and can create custom scripts in order to automate tedious tasks. Finally, remember to be wary of negative keywords.
- A customized timer that counts down to a specific deadline or event is a great tool to take advantage of
- PPC professionals should take advantage of new AdWords tools that allow brands to identify like audiences through the use of data analysis
- Scripts can and should be created and used in order to automate monotonous tasks in order to maximize time and money
“If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management.”