Content promotion can all be about becoming an expert. If you are able to become an expert on a subject, the idea of being found on the search engine becomes more realistic because people are always searching for your items/content.
Adding links and using content that makes sense in your industry is going to allow you to build the network that you want, backlinking while giving credit for your sources is definitely something that makes a ton of sense. Do not hesitate to link to credible sources like the Department of Labor in order to draw attention to your content.
- Industry professionals agree that having great content is key to building web links, but there is no consensus on how to make good content.
- To make good content, you can use your own material, cite the work of others, or influence the coverage of journalists.
- You can also generate top content by making the news yourself, leveraging hot social-media topics, or using a good outreach strategy.
“while many conferences and articles over the past couple of years have instilled the values of great content, few have talked practically about what that looks like – or how we can use it to supercharge our content promotion efforts”