All businesses now need to be concerned with online marketing and strategies that competitors are using to steal customers. These include copying online content, submitting fake online requests, following your various media channels to see what you’re up to, hiring hackers to perform activities such as DDoS attacks, follow your backlinks such as SEOs, and mimic your online advertising strategy. With nearly all businesses using online strategies it is now easier than ever for competitors to steal customers with these activities, but it is still possible to come out ahead by producing good quality content.
- Competitors may hire cyber fraudsters known as “click farms” to manufacture thousands of clicks in order to raise prices on your ads.
- Competitors may hire malicious “black hat” hackers to carry out DDOS or other cyber attacks on your company’s cyber infrastructure.
- Competitors can use a variety of AI and data tools to closely track (and sometimes imitate!) your company’s online media advertising and PR presence for their own benefit.
“You’re likely to end up with a trail of competing copycats following your marketing team’s every move.”
Read more: https://www.entrepreneur.com/article/311812