Hootsuite lays out 6 ways a business can optimize their ads by avoiding common mistakes. These ways include setting clear goals, making ads usable on a variety of platforms and keeping an eye on the ads and noting how they are performing. Once one knows how they perform, one can understand how certain age groups respond and demographics and learn lessons from the organic spread of knowledge of the business. And don’t forget – make a budget for the ads. This information could greatly help a business.
- It’s important to decide whether the purpose of your ad is specifically to generate leads, or to simply build brand awareness.
- Hootsuite recommends S.M.A.R.T. goals, which are specific, measurable, attainable, relevant and time-bound.
- Ads should be tailored for the specific platform, as Instagram’s pic preferences, for example, are likely different from those of Facebook.
“If you aren’t establishing tangible goals, you’re not setting your ads up for success.”