Now more than ever, customers online are attracted to appealing and captivating visual content. As a result, small and large businesses alike are attempting to devise strategies that are most attractive to their customers, in order to increase their brand awareness and grow the company. By understanding the psychology of visual content marketing and developing a strategy that focuses on integrating your company’s mission and values into it, it can provide a foundation on which to increase your online presence.
- Today’s media drenched browser needs visual stimulation, which is why posts with pics get 2 to 3 times the face time in Facebook.
- A great visual takeaway elevates a brand and translates to a variety of platforms.
- Pictorial and video-based content should be the rule and not the exception for today’s marketer.
“A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts.”