Dollar Shave Club is a very successful start-up. The first marketing technique was a video on You-Tube that went viral. The video was titled “Our Blades Are F**king Great.” The video was done professionally and used comedy to capture interest with a budget of only $4,500. Other start-ups want the same success. Remember the power of video, it is essential to know the audience, and tell a great story. The first advertising has to be easily sharable and focus on value of the product. Be strategic and ensure that every word has a purpose.
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