If you do not set the right Google AdWords campaign settings, then your paid search performance will always be limited. You can do all of the re marketing you can dream of and it will not help. You can also optimize for quality score. None of that will actually matter. It is like running a marathon without putting on any shoes. You can do your best to walk ahead,. but you will never get to full speed.
- Target more than just a radius. Set your targets to specific areas.
- It is a good idea, if you can afford it to use Search Partners and not just rely on Google.
- Always include other languages, because they will help target those customers.
“Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited.”