Adwords Shopping Campaigns: Auditing Your Campaigns

Hi retailers!

In this 10-minute video, I’ll walk you through a simple process that will show you:

  1. How Effectively Your Shopping Campaigns Are Being Managed
  2. How Much More You Could Be Selling
  3. How to target any keywords you want – in spite of what everyone tells you!

One of the most persistent myths about Google Adwords shopping campaigns is that you can’t target keywords. In fact, not only can you target any keywords you like, but you can specify exactly which products Google is allowed to show for each keyword that you target.

This technique is useful in any market, with any size of budget, but it’s especially important for our small-budget clients, who need to squeeze all the sales they can out of their Shopping campaigns while maintaining their margins and profits.

Dan Thies