Among latest AdWords Editor updates: Convert text ads to responsive ads

Among latest AdWords Editor updates: Convert text ads to responsive ads

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.

Key Takeaways:

  • The new version of AdWords Editor includes support for several features, including bulk creation of responsive ads from text ads.
  • Responsive ads run on the Google Display Network, including in native ad inventory on mobile.
  • They dynamically adjust to fit available ad space. You can now export existing standard text ads or expanded text ads to a spreadsheet and fill out some missing fields, including the business name and image links, to convert them to responsive ads.

“Responsive ads run on the Google Display Network, including in native ad inventory on mobile. They dynamically adjust to fit available ad space.”

http://searchengineland.com/adwords-editor-updates-text-to-responsive-ads-264799

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