Press releases are having their usefulness questioned as the age of shared information rises. Before social media press releases were simply a tool used by companies to inform journalists of major events. As social media become more prominent, companies found ways to blast these press releases over the Internet in order to gain more visits to their websites. After many companies abused this technique by over releasing press releases, Google penalized this practice. Today press releases are found to serve the same function as they always have: allowing communication between companies and journalists.
- Press releases were once used to bring news worth events to the attention of journalists.
- Moving the function online, automated the process and SEO’s realized a press release was an easy way to get highly relevant back links to their websites.
- As Google has a habit of doing. It adapted by making the links no-follow. Without SEO “juice” press releases now function as originally intended.
“However, press releases still continue to serve the same function they have always had; they’re a great way to get the attention of journalists.”
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