Rankbrain can offer five ways of optimizing the ways people can find your web site. First, create a central page that can be found by a variety of similar search phrases. Second, group your pages into topics. Third, use customer reviews to help inform you how people word their searches or ways they would describe a product. Fourth, use customer’s browsing and shopping habits to try to predict what they would look for next. And, last, use AI chatbots to help customers around the clock and pull up different items for them.
- Instead of entering one or two keywords, people tend nowadays to enter an entire sentence when looking for search results from Google.
- Google Trends looks to the past to define what keywords have been relevant while predictive analytics seeks to identify search trends that will potentially boost future sales.
- Natural language processing has been used to forecast shopper’s needs by analyzing their browsing habits and previous items purchased.
“We have already entered the era of AI-powered SEO. Utilizing it is now a necessary and crucial element of the overall SEO strategy.”