Google: There Is No One Recipe For Search Rankings Success

SEO has become a key part in making sure your website gets exposure, however the best advice might come from John Mueller. Simply put, there is no one recipe for the perfect google ranking, and you might just do better by following some simple advice you may have heard before; be yourself. Key Takeaways: Google’s […]

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product Feed optimization is key to any successful Google Shopping campaign. Your product titles are one of the most important factors in whether or not Google will think your ad is relevant to the user’s search query. Not only that, but a good product title will entice more shoppers to click on your product. Providing […]

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6 common PPC reporting mistakes that can make you look terrible

As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of […]

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12 Professional New Year’s Resolutions You Should Actually Keep

Nothing can spoil the start of a new year quite like a long list of promises you already know you are going to break. Some resolutions – the privations, mostly – get betrayed right away; others remind you of your ongoing failure to do something for months. But the cancellation of this annual contract with […]

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7 things business owners fear (but shouldn’t) about SEO

Sometimes small business owners are doing everything they can just to have a web presence. They figure that if they can just get a website out there, that should be enough. Then they hear about SEO (Search Engine Optimization) and figure they will never be found in a world full of businesses that are already […]

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How to Create Social Media Campaigns for Gen Z

Have you finally wrapped your head around savvy marketing practices for targeting millennials? Too bad! The next generation is just now achieving financial independence, and that means writing a whole new rulebook for how to engage with customers. It seems a lot of businesses aren’t quite sure how to market to Generation Z, made up […]

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How to Rapidly Build Brand Signals for SEO

Brands signals are the single best way to build a layer of trust around your site. You’ve probably heard me preach about these “signals” in a lot of my posts, but I’ve never had a chance to cover them in depth. First, what is a “brand signal”? It’s simple: any signal that shows Google that […]

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Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Recently, publishers have been scratching their heads over analytics indicating AMP content has a lower click-through rate from rich cards than from general search results. They’re finding this data in Google Search Console (GSC), which now allows publishers to filter AMP performance in search based on appearance as rich cards in a carousel vs. non-rich […]

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28 of the Best Chrome Extensions for SEO, Productivity & More

Google’s Chrome browser is packed full of an incredible amount of extensions that add all sorts of functionality. It’s tough to sift through the store to find what’s useful though, so let us save you some time with this collection of our favorite Chrome extensions. Check out these 28 stellar chrome extensions for SEO. Key […]

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Amazon begins testing Product Listing Ads on AdWords

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. Amazon begins […]

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