Mari Smith is considered one of the world’s foremost experts on Facebook marketing. In this interview, she explains the secrets of using Facebook to market your small business. She says that video is without a doubt the strongest type of content for maximizing reach on Facebook, and that short, informational videos will work best. Learn […]
Want your content marketing to be the best around? It takes a village. This is the team you’ll need to assemble if you want to have top-notch content!
Customer service skills are vital for any small business owner. Knowing how to send an angry customer away satisfied will bring you one step closer to being a perfect representative of your company. The key is to maintain a professional demeanor and focus on the product or service rather than on the customer or yourself. […]
Thanks to the ineffective reach of organic content on Facebook and the incredible potential of exposure on Twitter, paid social media is more vital to your digital marketing strategy than ever. It offers you a ton of tools, many of which you might not even know about. Facebook and Twitter’s Quality Scores can help you […]
Starting a small business is a big risk. How can you stack the odds of success in your favor? Keep these tips in mind as you move forward!
Confused by which social media metrics you need to check regularly? There’s a lot of information at your fingertips, and not all of it is created equal. In order to improve your company’s social performance, though, there are certain things you need to track. Look in on how each of your blog posts performs in […]
It’s tough to turn on the TV these days without seeing something about the 2016 presidential election. While most small business owners don’t vote solely based on their entrepreneurial concerns, it helps to know what the key issues are for small business. From healthcare to taxes to the minimum wage, there’s a lot to take […]
Even the most well-planned crowdfunding campaigns can hit a slow spot in the middle. Here’s how to keep that from happening!
More and more Americans are telecommuting these days thanks to the explosion in technology and globalization. Both employers and employees want more flexibility and mobility, but you might be surprised to find that working from home isn’t exactly a vacation. The key is have a designated workspace and stick to a daily routine to keep […]
Entrepreneurs are willing to do almost anything to succeed, and that usually includes adopting new technology. What are the biggest tech trends in small business this year? For starters, more and more small business owners are choosing cloud-based tools and data solutions. Many are also going more mobile, whether it’s making their websites mobile-friendly or […]