Naming your new startup is tougher than it sounds. There’s a lot to think about. How will it look in the subject line of an email? Think about other successful brands; most recent companies that experienced a lot of growth have between five and ten letters in their name and at least one hard consonant. […]
Want to boost your digital marketing content? Take a cue from the online phenom Playbuzz!
Great leadership requires a healthy amount of trust between the leader and led. If you want to become the leader your business needs, you have to build that trust. That means that you have to be present, and you have to follow your own advice. Share what makes you passionate about your business with your […]
As a small business owner, you no doubt took a look at last year’s data to see what’s working and what isn’t. That should only be the first step in your data analytics, though. Extrapolate that information into “Lessons Learned” to find out how to change your marketing plan in the year ahead. Putting those […]
30 seconds to impress a potential buyer. Does your pitch have what it takes?
Employee review time isn’t fun for anyone. Not for you, not for your employees. However, it is possible to turn these reviews into productive conversations with the right kind of feedback. When you critique an employee’s performance, frame your points so that you’re suggesting how behavior and performance can be improved, not how a person’s […]
No matter the size, every company worries about managing money. If you’re a small business owner, you need to keep careful track of your finances and exercise caution with every decision. You should keep your business and personal finances separate to make it easier to keep track of both, and read up on the various […]
A great business needs a great leader, and a great leader avoids these deadly mistakes!
Most people look at networking as a skill to master, but if you really want to build your professional network you should look at it as a philosophy to internalize. You might not be an expert in everything you need to know for your business, but if you make connections with people who are, you’ll […]
Facebook is still the number one social media platform. If you want to get the most out of its marketing abilities, you have to get to know it inside and out. For example, do you know what Facebook’s “dark posts” are? They’re a powerful tool for splitting your ads and targeting more specific audiences. And […]