So you’ve written a blog post and gotten it posted. Now it’s time for the real work. Promoting a new post should be just as much, if not more work than actually writing it. You’ll want to add social sharing buttons, send an update to your email list, and get on Twitter to spread the […]
Think starting your small business will cost all of your savings and a second mortgage? Five small business myths – busted!
They say that you only have fifteen seconds to grab an audience’s attention, so with the clock ticking, how can you convince them that your presentation is worth their time? A great opener is crucial, and one way to ensure a great opener is with a great story. A personal story well-told will help your […]
A UCLA study conducted in 2009 revealed that smarter people have a faster mental speed. If you want to boost your thinking power, there are actually a few things you can do. Focusing on a single task for a block of time, for example, can help you to think faster about that task. And believe […]
Viral marketing is great, low-cost strategy for small businesses, right? Think again.
When you’re wrapped up in your job, it’s easy to let it take over your life. So how can make sure to carve out enough time for friends, family, and yourself? You can start by setting aside time for fun – carve out a weekend here or an afternoon there to get out of the […]
Social media marketing is a full-time job for some, but what if you only had thirty minutes to spend on it? How should you prioritize your tasks? Rather than trying to do everything in thirty minutes, break down your tasks into categories – content, growth, and community building. Focusing on just one of those each […]
Are you making any of these critical job interview mistakes?
Negative reviews on sites like Yelp! can hurt your business, but only if you let them. How you handle negative reviews of your products and services can make or break your company. Resist the urge to shout back at negative reviews, take a deep breath, and follow a few simple steps. If you’re going to […]
If something seems too good to be true, it probably is. This adage applies to Google AdWords’ automatic bidding function more than most things. For example, if you forget to set a maximum bid on just one keyword, you can find your account auto-bidding at ridiculous sums of money, driving your cost per click into […]