If your small business is struggling to stand out from the competition or to close more sales, there’s a lot you can do to turn things around. One step is to narrow your target market. Focusing on one specific part of the total market is a surefire way to stand out from the crowd – […]
Can you pinpoint the moment that made your career? That one event that changed everything? LinkedIn asked seven highly successful people about their turning points and what might have happened had they made a different decision. Ebay CEO John Donahoe, for example, points back to his study of his role model, Quaker Oats executive Kenneth […]
Why so serious? A healthy dose of humor and self-awareness can help grow your brand on social media. Find out how!
Most businesses today use some form of content marketing, but even if you’re great at creating content it doesn’t mean your strategy will be successful. If no one is reading it, then it’s a waste of your time. So how can you ensure your content will be found? There are a number of mistakes you […]
So you’ve written a blog post and gotten it posted. Now it’s time for the real work. Promoting a new post should be just as much, if not more work than actually writing it. You’ll want to add social sharing buttons, send an update to your email list, and get on Twitter to spread the […]
Think starting your small business will cost all of your savings and a second mortgage? Five small business myths – busted!
They say that you only have fifteen seconds to grab an audience’s attention, so with the clock ticking, how can you convince them that your presentation is worth their time? A great opener is crucial, and one way to ensure a great opener is with a great story. A personal story well-told will help your […]
A UCLA study conducted in 2009 revealed that smarter people have a faster mental speed. If you want to boost your thinking power, there are actually a few things you can do. Focusing on a single task for a block of time, for example, can help you to think faster about that task. And believe […]
Viral marketing is great, low-cost strategy for small businesses, right? Think again.
When you’re wrapped up in your job, it’s easy to let it take over your life. So how can make sure to carve out enough time for friends, family, and yourself? You can start by setting aside time for fun – carve out a weekend here or an afternoon there to get out of the […]