Searchmetrics Google ranking factors study says content gaining while links losing in importance

A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal. Desktop content is around a third longer than mobile content. The average Bounce Rate for URLs on the first page of search results is 46 percent. Pages […]

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Google Asks SEOs To Describe Themselves In A Word

How would you describe Search Engine Optimization, which is also known as SEO? Google asked others to describe Search Engine Optimization in one word. They got some good responses online from many individuals. Several of the top responses are highlighted in this article with some interesting takes, both positive and negative. Google Asks SEOs To […]

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

One strategy for increasing your website traffic and sales is to run integrated campaigns on seasonal merchandise. Almost any type of business-to-consumer — and even many business-to-business — stores sell items that are more appropriate for various seasons. Let’s start with the items you are planning to sell. Let’s say you sell fashion accessories like […]

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Google Featured Snippets Now Displayed On More Queries

With more consumers using search engines like Google than ever before, it is imperative for us to understand the search behavior of consumers and changes to the search engine platforms, as they can impact consumer search processes. This article highlights how Google now features more snippets in searches showing recent statistics and trends. Google Featured […]

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Monetizing your SEO expertise

One thing is certain: they use their SEO knowledge and expertise to make money for themselves rather than helping clients make all the money and in turn getting paid for their time. Consider these alternatives to selling digital or physical products: You could generate leads and sell them either direct or through intermediaries. Self-employed implies […]

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Compare 16 leading digital analytics platform providers

With more consumers sharing information and shopping online, it is imperative for marketers and businesses to understand and track these behaviors. This can be achieved through the use of business analytics. With many different platforms available it can be difficult in gauging which tool to use. This article examines 16 different analytics platforms giving some […]

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5 Customer Experience Mistakes Hurting Your Brand

When it comes down to wanting to promote your brand as an entrpenour, many business people fall into these following traps that might actually be sabotaging all that they’ve worked for. This list of customer experiences tells you how to avoid damaging your brand and maintain a good image in the market. Key Takeaways: Every […]

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Google AMP reports now differentiate between critical and non-critical errors

AMP or Accelerated Mobile Pages has been an area of importance to mobile and digital marketers who want to ensure consumers can properly access their firm’s content from their cell phone or mobile device. Google reports is now differentiating between these critical and non-critical errors which can occur. These errors are highlighted throughout this article. […]

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14 Advanced SEO Tactics That Your Competition Doesn’t Know About

As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads. SEO has a better return on investment (ROI) as well. “SEO leads have a 14.6 […]

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4 of the Biggest Advertising Trends of 2016

The world of advertising is changing exponentially, especially in this digital age. Companies are getting more crafty, thinking of new ways to reach out to people that don’t necessarily respond to traditional advertising methods. these include exciting aspects such as virtual reality, changing the way business think about how they approach potential customers. 4 of […]

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