Among latest AdWords Editor updates: Convert text ads to responsive ads

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by […]

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20 Productive Things to Do During Your Downtime

Make a list of all the things you can do with your free time and turn to that list whenever you find yourself with time to kill. Downtime at a job can be used productively or to find more balance and relaxation in your day. How you use the time may vary day to day, […]

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations. While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), […]

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SEO and Digital Trends in 2017

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year.There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm […]

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4 Scientific Ways to Get More Traffic with Content Marketing

There are a few simple ways to increase traffic with content marketing. One way is to have longer posts. This can be done by having more research and being higher quality. Secondly, make sure to include images. More people will share your posts if there is an image associated with it. Thirdly, utilize list posts! […]

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The Surprising Tech Trends of 2017

Companies are expected to increase their spending on software and services (as opposed to hardware), as they all rush to buy their tech via the cloud computing model, where tech is hosted in the vendor’s data center and delivered as a service over the internet. All this means that there are billions of dollars at […]

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Google begins rolling out a new desktop search user interface

Google today has confirmed their rollout of a new user interface for desktop search. Barry Schwartz had reported on seeing what we now know are early stages of this over on Search Engine Roundtable on November 14th. As one could easily expect with the current goings-on at Google the move pushes the interface closer to […]

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Dan Price: Try These Tips to Build a Winning Company Culture From the Ground Up

Today’s employees are well aware of their value in the marketplace and expect a superior company culture along with other more traditional benefits like salary, insurance, and vacation time. Just how do you create a company culture that will not only attract the best employees but retain them as well? Dan Price: Try These Tips […]

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Google AdWords Editor V11.7 Adds Location Extensions, Bumper Ads & More

Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features are going to end up getting missed if you’re not aware of them. Larry Kim of WordStream has gone through and highlighted everything that’s new in AdWords Editor version 11. […]

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3 Things You Need to Know about How Digital is Shaping HR in 2017

Despite how it sounds, digital transformation isn’t just about technology; it’s about combining the power of technology with human creativity to change the way organizations deliver on their brand promise. If you make talent decisions, here are three trends were watching shape the digital transformation of the HR function. The digital transformation implications for talent? […]

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