Affiliate marketing, guest posting, and press releases can all generate traffic, but they also create unnatural links, according to Google. Dan Thies explains how to have your cake, eat it too, and not even invite Google to the party.
Solving Google problems is tough, especially if you don’t know what’s wrong. We’ve already looked at Manual penalties (the easy stuff) – now let’s look at diagnosing algorithmic penalties – where the art of SEO meets up with science. –Dan Okay – so you’ve got a Google “penalty” – or something. You’re not getting as […]
Since cleaning up penalties is a big part of the SEO work that we do, we get asked a lot of questions about how we diagnose these issues with a client’s site. It’s tricky, so we’re starting with the simple stuff (manual action) and proceeding to the harder stuff. –Dan If your website is suffering […]
There’s an old saying that *anything* you improve in your business will improve your profits. Well, that’s sort of true – as long as you don’t do it at the expense of something else, right? Unfortunately, a lot of business owners do that every day, without even knowing it – because they simply don’t know […]
I’ve been spending a good bit of my “20% time” here at the Braintrust researching and studying the practice of business planning. I’ve also read a bunch of actual business plans. It seems that the theory and practice may not meet as often as they should. If you haven’t written a business plan for your […]
In case you didn’t know… we’re holding our second annual “Brainstorm” event this fall – November 21-23 in Las Vegas. This is the first in series of posts about that event, and why you want to be there. What’s wrong with most live events (this may sound familiar!) Several years ago, a client of mine […]