With My Utmost Respect to Daniel Levis, but…

Daniel Levis is (IMHO) one of the great copywriters of our time. I have several of his courses and use and teach his exposition of “The Hero’s Journey” on a regular basis. If you don’t swipe ALL of his copy, you should not write any yourself … but Daniel, maybe you should just stick to […]

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Hangout or Hangup?

The behind the scenes story – and apology – of our recent trials and tribulations doing Google Hangouts on Air. First, the apology. Three weeks in a row we scheduled Hangouts, emailed an invite to a few tens of thousands of people, and then failed to get it to work. For this we are very […]

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True Love (for your business)

From that title (I know) you’re thinking “gobs of cash”, right?  Okay, sure, gobs of cash is great, but to get there, you might ought to consider something where there is no money at all.  In fact, there’s no promise of money.  Worse still, you put out more than you take in! WTF!  How does […]

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The Magic of Long Tail Revealed

Well, it’s not *real* magic … but it seems like it until you understand it. Plus, there is very rarely a way to guess right about it, so maybe it really is magic? You decide. This 4 minute video shows a real example of one long tail blog post getting more traffic than the home […]

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Nothing is forever

We work with lots of coaching students and a select few private clients. We expect that our clients come and go and no one stays with us forever, but it’s pretty rare when they actually die. Sadly, that happened April 23rd of this year and we only found out today when Maria Williams’ surviving husband […]

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The steps to dominate any market

There’s a formula of sorts that is responsible for what your customers and prospects will view as “market leadership”. This is status that anyone can achieve by repeating just a few steps and with it, dominate your market.

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Failure is not an option – it’s certain. It’s defeat that is optional!

Sorry to be the one to tell you, but you are (almost certainly) going to fail … over and over again … until you finally succeed. Defeat is the part that is optional, not failure.






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The Three Reasons for Too Busy

Are you “too busy”? Most business owners are, but not all reasons for being too busy are created equal. There are really only three: one of them is terrible, one of them is fixable, and one of them you just have to push through as fast as you can. Which one are you? I’ll show you how to find out.






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Long Con vs. Short Con

As an online business owner, converting visitors to buyers should be pretty much at the top of your to-do list. What’s next? How about the people that don’t convert. In this intentionally tongue-in-cheek comparison, let’s take some marketing advice from the con artists in Matchstick Men.






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Picking Fruit (to double a business the easy way)

Who wants to double their business this year? Who thinks they know how? Recently we helped a client come up with a plan to do precisely that and the lesson on how you can do the same is as close as the next apple tree.






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