There are some people that practice SEO that think they can game the system by doing things that are shady. Some people think it is worth the risk to game the system. If these shady characters do get caught, then Google is very strict in how they handle these kinds of practices. Dean Chew is the name of a man who has discussed why Google takes action on a site, as well as how to get a manual action revoked.
- Google will penalize sites for what it deems to be thin content, such as cookie cutter sites and doorway pages.
- A!though buying links is an aggressive and results-driven approach to link-building, it’s also unnatural looking, risky and apt to result in penalties.
- If you inadvertently find you have accumulated some bad links, some good cleanup tools exist, including Link Detox and Kerboo.
“Some SEO practitioners think that they can get away with shady and risky techniques (that Google considers webspam) to game the system and hack their way to the top of the SERPs.”