As digital marketing takes full control of many business operations and innovates the marketing environment, more and more companies are having trouble with their paid click campaigns, especially those in competitive fields. However, by implementing a thorough and well-thought out strategy revolving around keywords and phrases that are not as expensive or competitive in the CPC regard, companies can have better opportunities in not only succeeding in their tactics, but increasing conversion rates as a result.
- Pay-per-click advertising is particularly costly for legal and professional services, financial services, and education industries.
- Advertisers can get more bang for their buck by investing effort to increase their ad Quality Scores and better targeting their ads.
- Per-click costs are lower on weekends and on mobile devices, allowing scope for some cost savings.
“In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable.”