Branding Success: How to Use PPC to Amplify Your Brand Organizing site links by your customer’s stage of interest also boosts brand by showing your customer that you care. As searches move from desktop to mobile, we know that local searches take the lead and conversions on a local search happen within five hours of the search. Of course, you’re already showing up for branded searches or searches directly asking for your product. Content marketing is a key way for brands to build loyalty, and PPC is an excellent way to get the content to the audience.
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