Retailers, restaurants, and everything in between all receive a boost in business if they have positive reviews on sites like Yelp. In fact, a one-star increase in average Yelp rating results in a revenue increase of between 5 to 9 percent! Unfortunately, it’s easy for your business’s reputation to be hurt by these very same sites – from customers who woke up on the wrong side of the bed to your competition, anyone can post negative reviews on these sites.
It’s essential to respond to bad reviews promptly and in an appropriate way. To do so, you have to monitor your reviews – Google Alerts are a handy way to do this. You should also claim your Yelp page, if you haven’t already done so. You can always use private messages on Yelp to discuss a bad reviewer’s experience and try to rectify it, but keep the public responses calm, helpful, and friendly. You can also do more to attract good reviews – use a loyalty program to identify your top customers and provide links on your website that make it easy for customers to share their reviews. For more tips on getting the most out of customer review sites, click here!