Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product Feed optimization is key to any successful Google Shopping campaign. Your product titles are one of the most important factors in whether or not Google will think your ad is relevant to the user’s search query. Not only that, but a good product title will entice more shoppers to click on your product. Providing […]

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12 Professional New Year’s Resolutions You Should Actually Keep

Nothing can spoil the start of a new year quite like a long list of promises you already know you are going to break. Some resolutions – the privations, mostly – get betrayed right away; others remind you of your ongoing failure to do something for months. But the cancellation of this annual contract with […]

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How to Create Social Media Campaigns for Gen Z

Have you finally wrapped your head around savvy marketing practices for targeting millennials? Too bad! The next generation is just now achieving financial independence, and that means writing a whole new rulebook for how to engage with customers. It seems a lot of businesses aren’t quite sure how to market to Generation Z, made up […]

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Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Recently, publishers have been scratching their heads over analytics indicating AMP content has a lower click-through rate from rich cards than from general search results. They’re finding this data in Google Search Console (GSC), which now allows publishers to filter AMP performance in search based on appearance as rich cards in a carousel vs. non-rich […]

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Amazon begins testing Product Listing Ads on AdWords

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. Amazon begins […]

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Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

Your company is probably selling a stuff that’s a lot more valuable than fancied-up hose water. Selling on value, not price, involves a balance of confidence, personal rapport, and doing your homework, and it’s become more difficult as technology gives consumers greater access to price information and competitors. We’ve talked with veterans of selling their […]

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Google Misinforming Webmasters That Their Page Is Not Mobile Friendly

In April, Google began showing a warning label in the search results to the owner of the web site if their pages were not mobile friendly. So if you were a verified Search Console user for a site and a page showed up in the search results and that page was not mobile friendly, Google […]

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Google Algorithm Update During Holiday Break? Doubt It.

There has been some buzz in social media that search engine Google must have changed its search algorithm over the December holiday period. Several have posted curious and significant increases or decreases suddenly and are attributing it to a change implemented by Google. A Google employee responded to a discussion board query on the issue, […]

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Google: Keep The Default CMS Robots.txt Setting

If you have ever wondered if there is a way to prevent robots from posting spam when commenting on a blog post, well, there is bad news for you. John Mueller of Google has suggested that you just stick to the default settings, and that you should look into how the robot.txt access control works […]

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Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]

The end of December is a particularly busy time for business owners and managers as they establish goals and a new annual budget. The 2017 Marketing Strategy Template and Guides are tools that help communicate these goals and includes templates for sales reports and budget reports. Furthermore it provides guides with writing job descriptions for […]

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