Storytelling is one of the best communication tools you can wield as a business owner. A well-told story about how your business was born can capture the imagination of potential clients. It will also help people relate to you. If you want to tell your story well, you’ll need to fashion it to include well-drawn […]
The world is getting smaller, and globalization can present an opportunity for growth and expansion even for small businesses. If your business can benefit from reaching out to international consumers, there are a few steps you can take to get there. Research new and emerging economies so you can begin to position your business for […]
2014 is almost over! What should you do for your business before the new year?
If you’re a content marketer, you might think that you’re producing this content in hopes that someone will consume it, become inspired, and decide to make a purchase. This is one of the biggest misconceptions about the world of content marketing. The actual process involves a lot of repetition – people must visit your content […]
What if you could do your content marketing in just fifteen minutes a day? While you shouldn’t shrug off your marketing duties, small businesses often have limited time and resources to devote to content marketing. But you can still have a solid content marketing strategy in place with the right plan. You’ll need to focus […]
Are your employees disengaged? A culture of purpose in the workplace can bring everyone together for a cause. Find out how to do some good while helping your business!
Starting your first business is a daunting task. You might think you need to focus all of your energies on that one task, but where will your money come from in the early days, before your business has started earning? The best way to go about it is to keep your day job and start […]
It’s easy for celebrities to build a massive social media base, but if you’re running a local business it’s probably a bit more challenging. But if you invest just thirty minutes a day you might be surprised at how many followers you can attract. You can start by branching out away from just talking about […]
Image-based social networks are the next big frontier in digital marketing. Find out how they’ll be used in 2015!
There are plenty of common phrases you’ll come across in marketing messages, but not all of them are effective. There are some that might send your customer the wrong message. Using phrasing like “Our product enables/empowers/allows users to…” assumes that your customer wants whatever your product offers and has been waiting for you to give […]