It’s difficult to easily create an effective content strategy due to the sheer amount of competition, articles, links, and advertisements that are put out on a daily basis. However, there are a few steps to follow to create and publish content that stands out; it could provide you with a competitive advantage in Google rankings: […]

Many businesses, especially new businesses, seek to increase their search engine rankings through one method: increasing content on their websites, constantly. This strategy, alone, does not work, and its continued popularity is due to the myth that all search engines consider in their rankings is site content. Unless executed correctly, search engines will actually penalize […]

Lori Weiman is sharing the second part of her strategies for SEM growth hacks concerning competitive ad marketing. Keywords are essential. Keywords must be profitable and coupled with ROI and high traffic. Keywords should also be strategic. A monitoring tool should be set to crawl multiple times a day to track keywords and gather data. […]

Content managers need to remember the top three reasons for convent. These reasons are resonate, engage, and convert. SEOs and content creators need to always stay on top of their game and keep up with Google. Make sure content is based on data. Define the audience, conversion metrics, and engagement that fit the brand. Content […]

This article discusses how to be a more successful marketer, listing 5 things one can do to have your article linked to by other users and websites. First, make your ideas and writing more original. Use apps to help you come up with ideas if it’s too hard. Next, make sure the platform you use […]

Bad SEO or Search Engine Optimization data is very easy to find online. Because the internet is forever, it persists. Bad information exists in all businesses and industries. While some in the business are ‘snake-oil salesmen’ many just regurgitate as truth what they have read sometime. An attempt four years ago to establish a code […]

Contrary to the opinions of some, investing in Google’s pay-per-click (PPC) campaigns will not display any long-term impact on the search engine rankings of a website. Although PPC campaigns are valuable simply as a marketing tool, and may drive traffic to a website for a short period of time, they are not designed to improve […]

No matter what size an online business is, it is imperative to utilize quality links and have good content on your web pages. Although it can be challenging to build links, this article provides 17 different tactics for strategically building optimal links. A few of these include enlisting the help of a blogger or influencer […]

An important aspect of any marketing plan is an SEO strategy to dominate the market. You need to first and foremost truly understand the difference between strategies and tactics. Every business decision should relate back to your strategy so that you can stay on task and make a poignant effort to improving your market share. […]

Those who use Adwords will see a notification in their account about enhanced bidding on the CPC basis. There will be more flexibility with your bidding to maximize your conversions. Adwords updates will automatically change your ECPC’s to adjust for changing conversion rates. This ECPC will not take device into account, though. Google also has […]