Google: There Is No One Recipe For Search Rankings Success

SEO has become a key part in making sure your website gets exposure, however the best advice might come from John Mueller. Simply put, there is no one recipe for the perfect google ranking, and you might just do better by following some simple advice you may have heard before; be yourself. Key Takeaways: Google’s […]

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6 common PPC reporting mistakes that can make you look terrible

As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of […]

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7 things business owners fear (but shouldn’t) about SEO

Sometimes small business owners are doing everything they can just to have a web presence. They figure that if they can just get a website out there, that should be enough. Then they hear about SEO (Search Engine Optimization) and figure they will never be found in a world full of businesses that are already […]

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How to Rapidly Build Brand Signals for SEO

Brands signals are the single best way to build a layer of trust around your site. You’ve probably heard me preach about these “signals” in a lot of my posts, but I’ve never had a chance to cover them in depth. First, what is a “brand signal”? It’s simple: any signal that shows Google that […]

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28 of the Best Chrome Extensions for SEO, Productivity & More

Google’s Chrome browser is packed full of an incredible amount of extensions that add all sorts of functionality. It’s tough to sift through the store to find what’s useful though, so let us save you some time with this collection of our favorite Chrome extensions. Check out these 28 stellar chrome extensions for SEO. Key […]

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5 Customer Experience Mistakes Hurting Your Brand

What mistakes might a business be making when it comes to providing the best customer experience? One might be not integrating your brand with the product. Another is failing to recognize and use language that will resonate with the customer. Third, not being where the customer is. Fourth and fifth, not looking at positive feedback […]

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Reach and Influence: Your First Marketing Priority

There’s written content like blog posts, articles, press releases, white papers, and case studies and there’s multimedia content like videos and podcasts. Many businesses, specifically of the small business variety, don’t have the time or resources needed to be creating all of these different types of content on a regular basis. With the finite resources […]

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4 Surprising Things That Keep Us Motivated

A very important part of inspiration are the people whom you Love. Your loved ones always do things for you to make you happy and this is irrelevant to the stage you are in, this love and care will always keep you going and moving ahead, no matter what you do in life. So another […]

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Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking

How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? Business owners who see great social media success tie their technology choices to their strategic goals. Spend ample time thinking through your […]

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6 Google Analytics Reports That Will Bring Every SEO Lots of Cheer! by @annaleacrowe

In February Google Analytics came out with a beta release of the Cohort Analysis. This report can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. Even if the customer ended up […]

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