Searchmetrics Google ranking factors study says content gaining while links losing in importance

A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal. Desktop content is around a third longer than mobile content. The average Bounce Rate for URLs on the first page of search results is 46 percent. Pages […]

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

One strategy for increasing your website traffic and sales is to run integrated campaigns on seasonal merchandise. Almost any type of business-to-consumer — and even many business-to-business — stores sell items that are more appropriate for various seasons. Let’s start with the items you are planning to sell. Let’s say you sell fashion accessories like […]

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Monetizing your SEO expertise

One thing is certain: they use their SEO knowledge and expertise to make money for themselves rather than helping clients make all the money and in turn getting paid for their time. Consider these alternatives to selling digital or physical products: You could generate leads and sell them either direct or through intermediaries. Self-employed implies […]

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5 Customer Experience Mistakes Hurting Your Brand

When it comes down to wanting to promote your brand as an entrpenour, many business people fall into these following traps that might actually be sabotaging all that they’ve worked for. This list of customer experiences tells you how to avoid damaging your brand and maintain a good image in the market. Key Takeaways: Every […]

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14 Advanced SEO Tactics That Your Competition Doesn’t Know About

As search engines continue to evolve, marketers must improve their skills to keep up. According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads. SEO has a better return on investment (ROI) as well. “SEO leads have a 14.6 […]

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Stop Building Traffic, and Start Converting It. Here’s How

Building a website is a lot of work, so when you are doing it you need to make sure your goals are clearly in mind. Getting traffic to your business website is important, but being able to convert that into potential customers. Making an easily maneuvered website which specifically targets your audience will make all […]

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What Customers Really Want from Your Facebook Page

To help you figure out how to do this, we looked at the top things customers want from your brand’s Facebook Page. While not high, this huge number means that there is an immense opportunity for your business to stand out by providing exceptional customer service through your Facebook Page. Facebook users and fans of […]

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Among latest AdWords Editor updates: Convert text ads to responsive ads

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by […]

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations. While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), […]

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4 Scientific Ways to Get More Traffic with Content Marketing

There are a few simple ways to increase traffic with content marketing. One way is to have longer posts. This can be done by having more research and being higher quality. Secondly, make sure to include images. More people will share your posts if there is an image associated with it. Thirdly, utilize list posts! […]

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