Stop Building Traffic, and Start Converting It. Here’s How

If you create content that’s not relevant to your readers, you’ll fail. If your readers love your content but can’t find an easy way to sign up for your list or buy your product, you’ll lose out. First things first: If your offer itself doesn’t amaze your readers, you’ll get zero conversions. Your offers build […]

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5 Types of Google Penalties (And What You Need to Do to Recover) by @IAmAaronAgius

When webmasters fear of Google penalties, most of them think of the dreaded algorithm updates: Penguin, Panda, the Top Heavy algorithm, etc. Get caught in one of these algorithm sweeps, and you could lose some or even all of your organic search traffic. If you have one, you should see a message in search console […]

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How brands can win with omnichannel discovery

Omnichannel marketing is not new, however it fascinates writers and practitioners because it is always changing. It includes incorporating many small decisions in a large business plan, and many large companies use this strategy. The article discusses how this method of advertising can be used and emphasizes a business understanding the customer’s experience while it […]

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Forecast 2017: Workplace Learning Trends to Watch

Between 2016 and 2017, the job market will continue to improve causing both job seekers and employees to have more leverage, which will cause salaries to increase and employers to invest more job advertising, staffing firms and employee benefits. Depending on who becomes the next president of the United States, hiring may freeze, slow or […]

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Recent changes to organic sitelinks cause major drops in impressions in Google Search Console

Did your eyes ever land on google sitelinks? Have you noticed a site-specific search box appearing under some search listings? Maybe or maybe not. Perhaps you’ve searched “YouTube” on google and observed the result is showing differently. An additional search box is placed under youtube’s meta description, according with six sub-pages. You might have guessed […]

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‘Tis the season to optimize search bidding

One response is simply to ride the season out to assume that competition among retailers will intensify during the holidays, driving everyone’s paid search bids higher, but that otherwise competitive patterns won’t deviate much from non-holiday conditions. This is the case on ordinary days, as well as the days leading up to a major buying […]

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4 Common A/B Testing Mistakes (And How to Fix Them)

Do you have a website and use various forms of CRO? Its very popular among marketers with a lot seeing success but some not so successful. If you’re unsuccessful than perhaps you’ve been wondering why. Here are 4 common mistakes with A/B Testing and the solutions to fixing them. View these helpful tips to get […]

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Google AdWords Expanded Text Ads: Best Practices For The New Format

AdWords now provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be […]

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The 34 Best Tools for Improving Your Writing Skills

Are you a writer? Do you write just for the sake of it, or do you write for an audience? Do you run a blog? Maybe you even write commercially, trying to go ahead and get money from your hard work. That doesn’t mean there’s any guarantee of being good, though, and improvement is always […]

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7 Marketing Automation Mistakes You Can’t Afford to Make

Marketing automation was designed in order to relieve some of the menial strain put onto business owners in order to maintain the marketing side of their business, but it is easy to make mistakes in its application. Investing in it without a strategy, or a goal can be a big hurdle, as well as oversending […]

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