Facebook just announced that they are planning to cull their ad units from 27 to less than half this amount. They are moving to an ‘outcome driven’ ad setup. The desired objective of the ad will be “the first thing an advertiser indicates, not the type of ad”, writes Justin Lafferty from AllFacebook.com. This is […]
Listen in as Dan and Andrea speak with Rich Stokes of AdGooroo. Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Their services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising. AdGooroo offers several products. Their most popular product, SEM Insight, provides competitive intelligence to search engine marketers and […]
This is a rare opportunity to hear from Vanessa Fox, the woman who built the first version of Webmaster Tools. She not only knows how search engines work, but how they THINK. That, plus the fact that she does consulting and helps small businesses, is an incredibly valuable combination for all of us. Vanessa is […]
In the next major leap towards enabling us to actually read minds, Facebook announced that they’ve released a new feature called “Partner Categories”. This means that little ol’ advertisers like you and me will be able to target folks based on their behavior across the web, not just Facebook. Think about that for a minute… […]
Out at Mozcon last summer, I had me a pretty intense conversation with Mr. Marty Weintraub, about what it would look like if Facebook’s amazing psychographic and demographic targeting capabilities met up with Custom Audiences, and then went over to Axciom’s house for a party. Something like that. Now, it’s happened:
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