Facebook Ads: Retargeting Visitors That Haven’t Bought, YET

Over the past few years I’ve run hundreds of Facebook Ad Campaigns for clients, and have learned a lot about which campaigns work best, how to divide them, and most importantly, how to get results from them. Of all the types of campaigns, Retargeting is my favorite, specifically:  Retargeting Without Purchase and Add To Cart No Purchase […]

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Taking A Ride On The Facebook Carousel

Have you taken a ride on the Facebook Carousel, yet? There are so many different ways you can use this new carousel format for nearly any kind of business. One way that we’ve been experimenting with for clients is the bridging the image across the carousel, so that it appears seamlessly as viewer scrolls through. […]

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Adwords Shopping Campaigns: Auditing Your Campaigns

Hi retailers! In this 10-minute video, I’ll walk you through a simple process that will show you: How Effectively Your Shopping Campaigns Are Being Managed How Much More You Could Be Selling How to target any keywords you want – in spite of what everyone tells you! One of the most persistent myths about Google […]

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How to Get Google Shopping Campaigns Setup and Running Fast

This is part 1 of Dan’s 3 part “Retail Accelerator Training”: How to Get Google Shopping Campaigns Setup and Running Fast. Remember “the old days” when Adwords was easy and the clicks were cheap? Shopping ads are just like that today – but get in fast before the “big boys” figure it out (which they […]

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Profiting from your one “owned” traffic source

Your search rankings will come and go. The Adwords rules will continue to change. But your email list is forever! It always strikes me as ironic that as SEO and PPC “gurus” all of the businesses that Dan and I have individually and jointly built over the years have been built using email. SEO and […]

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The 1 word secret to online selling success is…

“Nurturing”. No, I’m not talking about raising kids – that’s a great thing to do but it’s the opposite of making money. 🙂 I’m talking about growing relationships with your prospects until they see you as a trusted resource and the preferred vendor of whatever it is that you sell. Consider this: if price was […]

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Growing your Business with Traffic Loops

If you are focusing on only one channel – no matter how good it is – then you are missing out big time on the synergies that are obtained when you use multiple sources of traffic in combination. Watch this 6 minute video And lest you think this mere theory… this is precisely what we […]

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The Hidden Profit in your NON-Converting Traffic

Increasing your conversion rate will make you more money. Duh. That’s obvious. But what about the visitors that do not buy? If they didn’t buy now does that mean they won’t buy ever? Are they really worth nothing at all? In the next 500 words I’ll prove to you that your non-converting traffic is your […]

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Maximizing Holiday Profits, Part 1 (Start Now)

As we gear up for what promises to be a very busy 2015 holiday season, a lot of retailers are asking the same question: “What can I do right now to make my holiday selling season a success?” Of course, this is an especially busy time for retailers, so I’ve boiled my answer down to […]

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How to double your traffic – on demand

What if… there was a source of free traffic that could be turned on at will. Plus – since we’re dreaming here – what if this source was nearly unlimited and converted better than any other free source? This is not a dream – this is email. The graph above is the traffic to our […]

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