How to Get Google Shopping Campaigns Setup and Running Fast

This is part 1 of Dan’s 3 part “Retail Accelerator Training”: How to Get Google Shopping Campaigns Setup and Running Fast. Remember “the old days” when Adwords was easy and the clicks were cheap? Shopping ads are just like that today – but get in fast before the “big boys” figure it out (which they […]

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Hangouts on Air – Email: Push Button Profits from Your Best Customers and Prospects

There are just three kinds of free traffic and email is by far the most reliable, highest converting, and most controllable. But you do need to “nurture” your list and in this week’s hangout we’ll show you an easy plug-and-play system to do just that. Watch the replay here! Want to keep up with the […]

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Hangouts on Air – Maximizing Holiday Profits

As we gear up for what promises to be a very busy 2015 holiday season, a lot of retailers are asking the same question: “What can I do right now to make my holiday selling season a success?” Dan will walk you through the three actions that you can take immediately, have the fastest impact […]

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Hangouts on Air – Adwords Grouping

Are your ad groups and campaigns too big, too small, or just right? Which keywords and landing pages are making you money, which are costing too much, and how can you fix them? Dan walks you through a simple process for auditing, labeling, grouping and optimizing your Adwords and Bing search ads. Watch the replay […]

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Hangouts on Air – Dan’s 30 minute Adwords Review

In 30 minutes, Dan will walk you through a thorough cleanup and audit of your Adwords account, including Campaign settings, ad group structure, geography, day parting, ads, and landing pages. This is the same process we go through with new clients, which more often than not will deliver a 20% increase in ROI during the […]

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Hangouts on Air – Case Studies of Profitable Advertising on Facebook

This week, Dan will share two case studies of online retailers “bootstrapping” their paid traffic with Facebook campaigns. Along the way we’ll show you how to set up the same kind of campaigns yourself, and how to turn *any* traffic source into a better traffic source with a little help from Facebook advertising. Watch the […]

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Hangouts on Air – Is Content Marketing right for your business? Here’s how to decide.

Should you be doing Content Marketing? Maybe, maybe not. Take 30 minutes and we’ll show you how to decide. Content Marketing is “all the rage” in larger companies and we’ve been teaching it for years and doing it for clients for the last 15 months. But is it for everyone? Not at all. Will it […]

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Hangouts on Air – Optimizing Your Blog to Maximize Content Marketing Success

The most successful online brands got that way and stay that way with content marketing, and your blog is the focal point of how you do the same. We’ve been teaching content marketing for more than 5 years and providing it as a service for 18 months and one of the single most critical factors […]

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Hangouts on Air – Budgeting and Forecasting How-To for PPC Campaigns

Using Google’s Keyword Planner tool, we’ll show you how to plan, forecast, and budget for paid search campaigns. How much will need to be spent to make the campaign useful, what’s the potential for growth, and how to maximize the ROI from a limited budget. Watch the replay here! Want to keep up with the […]

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Hangouts on Air – Facebook Audience Recon

Are you sick of trying to market to the masses only to have your campaigns fall flat? Chances are you’re trying to be everything to everyone. What you really need to do is define who your ideal client is and then market directly to them. Corey Burke will show you the same exact process we […]

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