How many impressions you are getting, when you are getting them and even when your competitions ad words show up during the week may seem like a lot of data. Understanding all of these however and bring together these analytics can provide insight into what is working and what is not working. Knowing what your top performing keywords are working is also valuable knowledge. Having an insight into all that is working and what is not working can help develop a plan that steers away from what doesn’t work and propel you in the right direction.
- Pay attention to gaps and opportunities in market trends in order to determine where your company can standout when other companies pull out of certain practices.
- Find patterns in the advertising campaigns of other companies in order to find out when you should display your ads more prominently during the day or night.
- Analyze how the market share is doing by downloading relevant data, and then run reports on your own business data in order to see where you can improve and what’s going well.
“Don’t throw in the towel too soon, though — with auction insights, there’s more than meets the eye.”