Little Guy Trailers launched in 2001 with a line of retro-sleek camper trailers and quickly grew to become a major force in the RV industry. How did it happen? Founder Joe Kicos explains that they incorporated ideas from customers, letting them in part design new products. This attention to the customer has enabled Little Guy to build a passionate community around their product that helps spread the word. Find out more about how they did it below!
Read the full article here: Create a Cult Around Your Product (and Other Tips for Startups)